Munich, 02.06.2019
Quantum Capital Partners (QCP) announced today that Revell Carrera GmbH, a company of Quantum Opportunity Fund II GmbH & Co. KG, has acquired 100% of the shares in the Austrian Stadlbauer Marketing & Vertrieb GmbH (SMV) from the Stadlbauer family. With this strategic acquisition, Quantum strengthens its position in the toy market. In 2018, the Quantum group already acquired Revell GmbH, a leading manufacturer of plastic model kits and remote-controlled toy models.
With the renowned Carrera brand, SMV is the world market leader and the epitome of slot car racing tracks. The Carrera brand is known for its authentic and detailed products of top quality, equipped with the latest technologies. In addition, SMV also develops and distributes remote-controlled toys of all kinds (cars, planes, drones, boats, etc.) under the Carrera RC brand. SMV also owns other well-known German toy brands such as the soap bubble manufacturer Pustefix and the doll manufacturer Schildkröt. The newly created group consisting of the brands Carrera, Revell, Pustefix, and Schildkröt has a turnover of around EUR 130 million. The group will be led in the future by Mr. Stefan Krings, who will, in addition to his role as Managing Director of Revell GmbH, lead the day-to-day business at SMV together with the existing management team. Dr. Norbert Frömmer will continue to serve as Managing Director in the Stadlbauer group. The Stadlbauer family will provide advisory support to the group in the future. Mr. Krings has many years of experience in the toy industry. "I am looking forward to building and further developing a leading toy group. We will recognize toy trends even faster, develop even more innovative products for the consumer, and expand the group as the innovative pioneer. In addition, the combined distribution network of both companies will enable us to open up existing and new markets even faster," commented Stefan Krings on the announcement. "The combination of the forces of SMV and Revell creates a player with an unparalleled brand portfolio and international distribution. In combination with QCP as a strong partner in the background, SMV is excellently positioned for the future," adds Dr. Norbert Frömmer. Steffen Görig, founder and Managing Director of QCP, adds: "The Stadlbauer family has built a great company. We are aware of the responsibility to continue something special here and look forward to further collaboration with the family. The brands Carrera, Revell, Pustefix, and Schildkröt are leading in their segments. We will build on this strength and further develop the brands with their unique positioning. We look forward to supporting Mr. Krings and his team on this path and realizing the full growth potential." About SMV: SMV is a globally operating manufacturer and distributor of slot car racing tracks and remote-controlled toys. The company is headquartered in Puch, Austria, and has its own branches in Germany, Poland, Hungary, Hong Kong, and the USA. In addition, the company has a production site for soap bubbles in Germany, where it produces products for its Pustefix brand.